Design For Affinity

TYPE: student, senior show identity

COLLABORATORS: Andrew Benson, Alex Geller, Tyler Michaletz & Jenae Everson, Hannah Sweet, Lauren Ross, and Erin Love

ABOUT: During our Graphic Design Senior Show, I led our branding committee in developing the identity for our show. We explored many concepts but our final concept was derived from the waves that magnetic powder makes when it is sprinkled over magnets. It symbolizes attraction and connections. The final design can be interpretted in many ways, which in itself symbolizes affinity. The identity was translated into posters, a website, an installation and even t-shirts!